Email Marketing for Beginners: Build the Smallest Useful System

A beginner guide to email marketing covering list building, broadcasts, sequences, segmentation and measurement.

You do not need a complicated automation map to start email marketing. You need permission to email people, a useful reason for them to subscribe and a repeatable way to send relevant messages.

The smallest useful system

1. Create one opt-in offer.
2. Build one signup form or landing page.
3. Write a short welcome sequence.
4. Send useful broadcasts consistently.
5. Tag or segment only when it changes what you send.

Next: build your email list →