What Is a Sales Funnel? A Practical Explanation

Understand sales funnels, common stages and how funnel software supports the customer journey.

A sales funnel is a structured path that moves a prospect from first contact toward a desired action such as joining a list, booking, purchasing or upgrading.

Typical stages

1. Attention or traffic
2. Lead capture
3. Nurture and qualification
4. Offer
5. Checkout or conversion
6. Follow-up and retention

Funnel software can make the pages and automations easier to connect, but software does not replace a clear offer or persuasive message.

Next: how to build a sales funnel →